Breast Cancer Awareness Month charity products 2026

This year Tickled Pink turns 30. And we want to celebrate the 30 years of customers, colleagues and suppliers getting behind us. So this October we're going bigger and pinker than ever. Over 200 Asda products are turning pink and more than 60 of them will have our all-important chest checking messaging. Together, we’re putting life-saving messaging into millions of homes across the UK.

Each product has a minimum donation of 10% supporting Breast Cancer Now and CoppaFeel! and all donations will be split 70/30 to Breast Cancer Now and CoppaFeel! respectively. 

Search Asda Tickled Pink on the Asda grocery website to find all products taking part, or pop into your local Asda store! 

George at Asda have a limited-edition range supporting Tickled Pink, available in store and online this October. Make sure you don’t miss the exclusive T-shirt from the one and only Kylie Minogue.

All products include a minimum 10% donation to Asda Tickled Pink charity partners, Breast Cancer Now and CoppaFeel!. All donations will be split 70/30 at Breast Cancer Now and CoppaFeel! respectively. 

This year's limited dusted pink collection includes six products. With every purchase of the new ghd collection, £10 is donated to Breast Cancer Now. 

Primark has launched its new collection for Breast Cancer Awareness Month, which includes a range of post-surgery products. As part of its commitment to making specialist products accessible and affordable, Primark will now cover the VAT on its post-surgery bras in the UK.

They are also launching a limited-edition collection of everyday essentials. Featuring a warm colour palette of blush pink, chocolate brown and light grey tones, the collection includes underwear, nightwear, loungewear, knitwear, activewear, slippers, socks and self-care products.

In the UK, Primark will donate £300,000 to Breast Cancer Now to support our Someone Like Me programme.

By purchasing one of M&S' post-surgery bras, you help M&S donate £100,000 each year to Breast Cancer Now. You can find the full range of post-surgery products on the M&S website.

For each Lightmix Pink, Includeo Kettle or Pure Pop Pink Clay purchased, £1 will be donated to Breast Cancer Now.

For the avoidance of doubt, all retail prices are set solely at the discretion of the retailer. Any reference to retail prices are intended as recommendation only.

From 1 October 2026, 10% of the profits from the sale of all products in the My Viv range at Ann Summers will be donated to Breast Cancer Now.

Every time a Radar tyre is sold in an Eden Tyres & Servicing branch, £2 is donated to Breast Cancer Now.

For every pen sold, 25p will be donated to Breast Cancer Now, available at pentel.co.uk and Clintons.