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Reserved

Help us shine a light on every person lost to breast cancer and why we need urgent action to make change happen now.

Photo of a card which reads "Reserved for Mum" at an empty space between table settings.

Far from a done deal

Breast cancer is the biggest killer of working- age women in the UK. And every loss leaves an empty space behind. At a family dinner. A graduation. A wedding.

We need people to feel this absence. And act on it. So we can get to the day when no one dies of breast cancer.

That’s why we're reserving spaces for the people lost to breast cancer. Celebrating their memory, while highlighting the impact of every absence.

Why we need change

Watch our film and see how Reserved makes the reality of breast cancer impossible to ignore.

Remembering loved ones lost to breast cancer

A portrait photo of Amit's mum, Rehka, wearing a floral print sari.

Amit's story

"We don’t get to choose what happens, but we get to choose how we face it."

Selfie photo of Vicki with her baby son.

Julie's story

"She did more in her 34 years than I’ve done in my 60-odd."

  • A photo of Lisa sitting in an empty football stadium. She has long dark hair and is wearing a blue jacket and a football scarf.

    Watch Lisa's story

    When Burnley FC play Leeds United, there's only one person Lisa Riley wants to be there with. Watch her story on Instagram.

  • A photo of Alex sitting at a table in a home. He has short brown hair, a beard, tattoos and is wearing a dark t-shirt.

    Watch Alex's story

    When lightning strikes, there's only one person Alex wants to share that moment with. Watch his story on Instagram.

Reserve a space for someone you've lost

If you've lost someone to breast cancer, join us in reserving a space for them.

How to take part